In a niche market where consumers are captivated by novelty and design, where the “unforgiving” customer pays the price for perfection, a luxury brand has to be driven with vision, creativity and a tireless effort towards establishment of precise processes. Every aspect of this business has simply one necessity, implement the best technology and push its limits! Therefore, every company competing in this industry, has to have a reliable ERP-CRM software solution that will support it’s complex business needs.

THE CHALLENGE: Integration of all business processes into one ERP-CRM software solution

The luxury goods industry has continuously delivered high value to its customers by innovating with complex designs and setting higher standards of quality by tightly controlling the design and manufacturing processes.

An application used to record and control such a business is posed with a unique set of challenges:

  • Managing design documents, drawings and their revisions in the highly dynamic environment of a creative design studio
  • Country / Market / Customer specific products
  • Product configurations
  • Defining and managing processes for manufacturing or outsourcing of part-prototypes, including parts used for packaging and packing
  • Control, revision and release of designs for production
  • A combination of discrete and batch manufacturing processes in separate production locations and lines:
    • Perfume blended in batches
    • Packaging parts are outsourced and assembled in-house using custom equipment, trained personnel and consumables. The perfume is then packaged.
    • Packing materials are outsourced and assembled in-house
    • Tertiary packing materials are also outsourced
  • Managing multiple raw material and finished goods’ warehouse locations
  • Managing procurement from several overseas suppliers
  • Managing sales through multi-brand retail store-chains in more than 25 countries in addition to direct & online sales
  • Management of value added services are channel partners’ outlets
  • Stock monitoring and replenishment at various levels
  • Use of isolated software-applications at various levels
  • Inability to scale-up the existing applications to obsolescence
  • Lack of interoperability between various applications
  • Lack of an enterprise-wide application, seamlessly integrated

THE SOLUTION: Integrated ERP-CRM solution for better business process management

For our customer in the upper scale fashion industry, VIENNA Advantage provided a comprehensive ERP-CRM solution with the following modules and features:

ERP-CRM Solution for Luxury and Fashion Industry

Find and download Case Studies from other industries here.

How VIENNA Advantage ERP-CRM transformed the business process management for a luxury perfume & fashion accessories brand
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