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THE BUSINESS: Multiple Supermarket outlets

When our client firstly contacted us he was facing numerous difficulties for effectively managing the business processes in his multiple supermarket outlets and the supply chain. The complex structure of the retail / supermarket chain involved several entities whose processes needed to be recorded on a common business platform / application. The stakeholders of this structure were:

  • A diverse set of returning customers
  • The chain of 10 supermarket outlets in 2 cities
  • Transport and Logistics
  • Warehouse / Distribution centers
  • Product suppliers

ERP-CRM for Retail Industry_The BusinessTHE CHALLENGE: Effective management of multiple supermarket outlets

The limitations of the existing software applications, for effective management of the business processes in the multiple supermarket outlets and the supply chain, were:

  • Use of isolated software applications at various levels
  • Inability to scale-up the existing applications due to obsolescence
  • Lack of interoperability between various applications
  • Inability to integrate field-devices for data collection
  • Inability to manage transactions and accounting record of multiple entities on one single platform
  • Inability to have an enterprise-wide application seamlessly integrated
  • Inability to track landed costs of products at a specific outlet, especially where value is added to products at various levels and at different geographical locations

ERP-CRM for Retail Industry_The ChalangeTHE SOLUTION: ERP-CRM for effective Retail and Supply Chain Management

For our customer in the retail industry, VIENNA Advantage provided a comprehensive ERP-CRM solution with the following modules and features:

ERP-CRM for Retail Industry_The ResultTHE BENEFITS

Shortly after implementing the VIENNA Advantage ERP-CRM solution our customer has ensured the following benefits:

  • Minimum stock levels
  • Minimum purchase prices of the products
  • Just-in-Time delivery of products to the distribution centers
  • Inventory control in multiple warehouses
    • Managing perishable goods
    • Replenishment alerts and buffer stock management
    • Automatic pick-list and put-away list generation
    • Integration with data acquisition systems such as bar code scanners
    • Integration with third party applications such as vehicle management systems
    • Inventory reconciliation and valuation
    • Ability to manage thousands of Stock Keeping Units (SKUs)
  • Timely release of purchase / replenish / production work orders
  • Timely order fulfillment at each distribution center
  • Timely and efficient distribution of stock to retail outlets
  • Monitoring the transportation and logistics operations
  • Assigning of products and quality to each location in relevant sections within the supermarket to ensure maximum exposure of the product to the customer
  • Management of supermarket stock, both at the shelves and at the store warehouse
  • Integration with POS system and cash registers
  • Generation of retail-store replenishment list
  • Management of customer loyalty schemes, special pricing and discounts schemas for special customers and customer groups
  • Dissemination of information regarding campaigns, discounts and offers to customers in the form of letters, emails and SMS
Find and download Case Studies from other industries here > VIENNA Advantage Case Studies.

VIENNA Advantage Point of Sale (POS)

Use your POS terminal from anywhere in your store!

The best solution for your retail outlet

The Solution comprises of a POS terminal in the front-end and material management features in the back-end.

Easy to handle

User friendly and powerful; You do not need to spend days to learning how it works. Additionally, it is based on a single system interface for front-end and back-end operations.

For more information about the our POS solution click here > Vienna Advantage Point of Sale Solution .
Download Vienna Advantage POS presentation here.


VIENNA Advantage ERP-CRM Solution for Retail & Supply Chain Management
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